Beyond clean.
Give them a reason to return.
From the first wash to the next visit, small gaps in messaging, follow-up, and membership communication can create friction. Impact Hive helps regional car wash operators identify where to focus and put one practical improvement into action.
Led by Heather Lee
Former VP of Marketing, Sonny’s The CarWash Factory
30-Day Growth Opportunity Sprint | $1,500 one-time
Scope agreed upfront. Additional implementation, software, and advertising spend are separate.
Real industry work.
Relevant perspective.
Selected work from Heather’s tenure as VP of Marketing at Sonny’s The CarWash Factory.
Digital Matrix Arch
Led the marketing launch of the Digital Matrix Arch for Sonny’s Signage by Mr. Foamer.
Product launch experience.
Car wash customer-experience context.
Chemistry & Bullseye
Marketing leadership across the chemistry portfolio, including Bullseye.
Parts & Distribution Expansion
Played a significant role in spearheading marketing for new parts distribution centers, alongside marketing leadership for Sonny’s parts business.
Prior-employment experience, not Impact Hive client engagements or an endorsement by Sonny’s. Product visuals are illustrative of the portfolios; no claim is made to have created every current product or asset.
Every wash starts a relationship.
Your locations may offer a strong wash experience while customers encounter different messages, unclear next steps, or inconsistent follow-up. The Sprint gives you a focused way to examine those gaps.
Membership messaging
Can a first-time customer understand the options and choose a next step without confusion?
Follow-up
What happens after someone asks a question, visits once, or leaves a membership?
Consistency across locations
Do your website, local profiles, promotions, and team communications tell the same story?
Measurement
Can you distinguish a page visit or button click from an inquiry, visit, or membership action?
We choose the area to examine together, based on your priorities, access, and available information.
A focused engagement with a defined finish.
The 30-Day Growth Opportunity Sprint is built around three deliverables.
Three prioritized growth opportunities
Identify three opportunities in the agreed area of your marketing or customer journey, with a clear rationale for what deserves attention first.
One improvement implemented
Choose one practical improvement together and implement it within the agreed scope. Depending on your needs and systems, that could be clearer membership messaging, an improved inquiry follow-up sequence, or a better path from a location page to the next action.
These are examples, not a promise to deliver every item. We agree on the specific improvement before work begins.
A 90-day roadmap
Leave with a prioritized plan for the next 90 days, so your team can decide what to do next and what additional support may be needed.
Additional implementation, software subscriptions, integrations, and advertising spend are separate. No automatic ongoing retainer is included.
Industry context. Practical follow-through.
You will work directly with Heather Lee, founder of Impact Hive and former Vice President of Marketing at Sonny’s The CarWash Factory, a supplier to the car wash industry.
Her background combines corporate marketing leadership with hands-on work in messaging, campaigns, customer journeys, and execution. The goal is to connect the business priority to a manageable next step your team can use.
Sonny’s is referenced as Heather’s prior employer. This does not imply company endorsement or results from this Sprint.
Built for operators ready to act on a clear priority.
- You operate an established car wash business with more than one location or a growing regional footprint.
- An owner, operations leader, or marketing decision-maker can agree on the priority and scope.
- Your team can provide the information and access needed for the agreed work.
- You want a focused project before deciding whether broader marketing support is needed.
If you need a full rebrand, a new website, daily social media management, or a complex system rollout, those needs require a separate scope. We can discuss fit on the introductory call.
Questions before we begin
Is this a car wash operations audit?
No. The Sprint focuses on an agreed marketing or customer-journey priority. Equipment, wash chemistry, site engineering, and operational compliance are outside this offer.
Will this increase memberships or revenue in 30 days?
We do not guarantee a specific membership, revenue, or ranking result. The commitment is to identify three prioritized opportunities, implement one mutually agreed improvement, and provide a 90-day roadmap. Results depend on factors beyond the project, including your offer, market, team execution, and systems.
Will you work with our existing tools?
We assess the available tools and access when defining scope. If the agreed improvement requires additional software, an integration, or specialist support, those requirements and costs are discussed before proceeding.
Does every location receive a separate project?
No. This is one focused engagement for your business, not a separate audit or implementation for every site. We agree on the locations, materials, and workflow included before work begins.
Does the Sprint require AI?
No. AI may be useful for a defined task, but the priority comes first. We choose an approach that fits your team, systems, and agreed scope.
Do you only work with South Florida operators?
Impact Hive is based in Fort Lauderdale. We can discuss fit with operators elsewhere and confirm the delivery approach and any travel needs before work begins.
What could 30 days change in your customer journey?
Bring one business priority to the conversation. We will discuss whether the Growth Opportunity Sprint is a practical fit.
Book an introductory call$1,500 one-time · 30 days · Scope agreed upfront